Let’s say, for argument’s sake, an “It” anything has a life span of approximately six months, though more often it’s three-ish. In that limited exposure to the atmosphere a normal, i.e. non-celebrity, non-fashion business employee has minimum one month to be au courant that a pair of shoes, a bag, a color is THE white hot must have item on the mode meter — i.e., that’s one month lost.
From the introduction and acceptance into the thin-aired ether of trendidom by those of us who actually plunk down obscene amounts of cash or credit for such an item the clock is tick, tick, ticking before the store closes its cash register and we’re ultimately not getting much bang for our buck.
Consider the following: One, it’s unlikely we’re being photographed on the street proving how brilliant we are to not only recognize, but actually own an “It”. And, two: its shelf life is now somewhere around two to four months. In this complicated signaling of the “ins” and “outs” of fashion fads something is hot until It is not and then It is over and out.
Few French women play this game unless as mentioned above they’re in either the fashion or the celebrity business. I have never seen an elegant French woman competing in the “It” arena. She does not feel compelled to do so. She is not insecure. She has nothing to prove. She has better things to do — like buy lingerie for example.
She tends to see la mode somewhat differently than we do. She goes for the iconic, i.e. the Chanal 2.55; the Hermes Birkin (red) and Kelley (purple) bags; the one-of-a-kind treasure she finds in some secret boutique (and she’s not telling) or in the summer she’ll do something amusing like decorate a mammoth straw tote with a scarf, a huge flower, whatever strikes her fancy. It’s personal, it’s pretty and everyone is enchanted by how clever she is.
Now, if iconic doesn’t make you glow or gloat all over, how about going for ironic. Isn’t this bag from Longchamp hilarious? Talk about an investment.
The joke’s on whom?