|A selection of “NailMatic” polish colors.|
Have you ever marveled at the brilliance of an idea that seems in the realization so obvious while at the same time wondering, “How in the world did someone think of something so clever”? I’m in marvel mode.
Working off of the fact that nail polish is one of the most stolen items in stores throughout the world, the problem posed was simple: How do we prevent the thefts? The solutions were probably myriad, including that little thingie that makes a product set off alarms as one walks out the shop door, but some genius mind had a better idea, Le Distributeur de Vernis a L’Ongle or a nail polish vending machine.
Le Distributeur de Verniswill debut just in time for the holidays. How brilliant is that? The first will be inaugurated at Citadium, a store in the 9emearrondissement in Paris. Next year they will be popping up everyplace one could imagine (or not) throughout the country. The inventors are envisioning, railway platforms, movie theaters, stores (obviously), airports — I supposed just about anywhere.
|Colors through a looking-glass. . .|
For the moment the machines offer 63 colors. Each bottle is priced at an affordable five Euros and a box of seven is 30 Euros. The machine accepts credit cards and cash. I tried making telephone calls to discover the brand, but to no avail. I did learn that the products are 3 Free which means they do not contain formaldehyde, toluene or DBP.
The drawback to the instant gratification of the vending vernis is the pesky detail that so many of us appreciate, i.e. try-before-we-buy. Also, unlike a candy bar or a soft drink (or a bottle of water) with which we are familiar we would be selecting our polish from behind a window. It’s a choice.
My imagination suggests that in the not too distant future — let the concept perform a free market test — mid-priced brands will probably like a piece of the action.