|Inés de la Fressange.|
“One must not have prejudices about la mode,” Inés de la Fressange declares in her opening statement as she launches into her latest project, a brilliant marketing association with the very mainstream catalog company La Redoute.
|Shirt dress 99 Euros, sandals, 36.99 Euros from La Redoute.|
La Redoute’s fat catalogs span the vast spectrum between the exceedingly dowdy — there is a market for everything, let’s not forget — to the extremely trendy. The company was in the vanguard of affordable retail enterprises which saw the value in convincing even haute couture designers that a tiny capsule collection within its pages would prove profitable for all concerned.
|Marinière, 24.99 Euros, trousers, 19.99 Euros and espadrilles, 39.99 Euros from La Redoute.|
With Inés the tactic is different. She will offer fashion advice — and who doesn’t want tips from Inés (?) — and from within the spring/summer 2013 catalog she will choose 40 of her favorite items from the fashion and decoration pages.
|Classic white shirts, 39.99 Euros from La Redoute.|
The catalog will be available on December 15, at which point I’ll tell you more, but for the moment let’s take a look at the preview from the “Lookbook” teaser.
Of course everything becomes more appealing when it’s on the right model n’est-ce pas? That’s when price is no object.